Samsung Taps Nifty Gateway to Create Smart TV NFT Platform

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The non-fungible token (NFT) marketplace Nifty Gateway has established a partnership with the electronics giant Samsung. Nifty Gateway is already integrated into Samsung’s premium TV product lines for 2022, and the two companies have been working on the “first-ever smart TV NFT platform.”

Nifty Gateway collaborated with Samsung to create a TV-optimized NFT viewing, purchasing, and trading experience. It uses Nifty Gateway’s custodial wallet system, which secures users’ collectibles instead of requiring them to keep them in an external wallet. It also allows customers to buy NFTs using a credit or debit card, as well as cryptocurrency.

Samsung first announced intentions to include NFT technology in its new TVs at the CES trade show in January, calling it “the world’s first TV screen-based NFT explorer and marketplace aggregator.” Samsung’s NFT platform, which includes QLED and Neo QLED TV, is now integrated with Nifty Gateway in their 2022 premium TV product lines. The Nifty Gateway app can be downloaded by owners of Samsung’s The Frame and Micro LED televisions. Customers may explore, display, and interact with NFTs from the comfort of their couch, thanks to Samsung and Nifty Gateway’s technology, according to Nifty Gateway’s statement. “Customers will also have access to over 6,000 art pieces by new and established artists such as Beeple, Daniel Arsham, Pak, and others.” Customers will be able to mint verified NFTs via Nifty Gateway as part of this cooperation, ensuring that they receive high-quality material. Users can store their NFTs in the NG Omnibus wallet using Nifty Gateway’s custody option.

The South Korean tech giant has also pledged that the visual quality of these smart TVs would not be tampered with, preserving the NFT creator’s preset setting. The TVs will include a calibration feature that changes display settings “to the creator’s preset values, so you can have peace of mind that your work appears impeccable, with true-to-the-original image quality,” according to the company. As a result, NFTs will be treated similarly to Dolby Vision or Netflix Calibrated Mode.