Namesake and designer label Rebecca Minkoff will be launching a second NFT collection for her brand at the upcoming Crypto Fashion Week 2022. Different from her debut Fall/Winter Collection which sold out within minutes after launch, this upcoming NFT collection without a physical counterpart. This implies that they will be of use only in the virtual realm of the metaverse
As the name implies, the latest NFT fashion line from Minkoff dubbed the Dunamis collection was designed with inspiration drawn from the dynamic concept of Greek philosophy. The concept of dynamic is all about potential and power and that is what Minkoff’s Dunamis collection is about. However, to pay respect to the NYC roots for influencing her fashion journey, the Dunamis collection also infuses several elements of this.
The Dunamis collection features four distinct virtual looks; Venus, Athena, Persephone, and Aphrodite, and each piece will be displayed on a virtual runway. After that, the complete fashion line then is available for purchase on The Dematerialised (DMAT), a fashion NFT marketplace. DMAT is one of the prominent fashion marketplaces that enabled users to purchase, style, and view their avatars in the metaverse.
The Grecian-come-Manhattanite non-fungible apparel which features dresses, accessories, tops, and bottoms is said to have the price pegged between $100 and $1,400. Furthermore, considering the democratizing policy of DMAT that does away with the need for buyers to own a crypto wallet, digital fashionistas will be able to purchase these NFTs using fiat currency or cryptocurrency.
In the wake of launching Rebecca Minkoff’s debut NGT last autumn, she was able to sell off her fashion label for an undisclosed amount to Sunrise Brands. Although, according to reports, the sale was between $13 million and $20 million. As displayed in this present endeavor and judging from her all-around sincere enthusiasm for non-fungible utility, there is more to come from Minkoff. In fact, Minkoff plans to inject the revenue earned from this project into her NFY endeavors to further seek more fashion opportunities present in the metaverse.
According to Rebecca Minkoff, her brand now has more resources and funds to invest and explore Web3 in a broader approach. She went on to say that she envisions a world there’s a clear distinction between virtual fashion or something they can focus on be it in-house or separate drops.