Tomorrowland, the world’s largest dance music festival, is pushing boundaries. Ape Rave Club, an NFT artist, has been announced as the festival’s headliner, with a debut performance on the main stage on July 24. Ape Rave Club isn’t an artist you’d expect to see on a festival lineup, but the digital primate is making his debut on the Tomorrowland mainstage, one of the largest stages in all of dance music. Ape Rave Club will attract the attention of the global dance music community with a set which will be seen by over half a million fans as the first NFT artist to perform at the world-renowned event.
The Ape Rave Club is part of the Bored Ape Yacht Club NFT collection, and it’s one of a small batch of 10,000 apes made last year. More recently, the collection has attracted celebrity interest, with Shaquille O’Neal, Steve Aoki, and Paris Hilton all purchasing pieces, promoting the brand to one of the most popular and costly NFT collections of all time. Some of the collection’s Bored Apes are fetching millions of dollars each, with the cheapest costing around $300,000.
This will be Ape Rave Club’s first live stage performance, which is projected to draw over 600,000 live attendees and millions more via live stream around the world. This will be a one-of-a-kind performance that will bring the digital and physical worlds together in an entirely new way for audiences. The arrival of Ape Rave Club at Tomorrowland is just the beginning; the blockchain artist isn’t just another visual NFT artist created for the benefit of a record label. Ape Rave Club offers an experience in which fans can directly influence the artistic journey by purchasing a crypto token and voting on crucial decisions.”Ape Rave Club intends to be one of the first decentralized musicians in the music industry by releasing original crypto-native music via NFT platforms.” This means that fans will have control over things like art direction and potentially share ownership in Ape Rave Club, according to the announcement.
Tomorrowland is one of the largest music festivals in the world, and it will change the world forever in July. Ape Rave Club will go down in history, and many more will follow in the footsteps of the artist who has set the bar so high. We’re excited to see what the Ape Rave Club experience will be like!
