The Rolling Stones leader decided to launch NFT collectibles with David Grohl for charity. Mick Jagger has become the latest musician to join the non-fungible token (NFT) crypto-collectibles craze, releasing a limited-edition 3D animated video for his new song “Eazy Sleazy,” which he performed with Dave Grohl of the Foo Fighters.
The collection was launched on one of the most popular NFT marketplaces. It happened on Thursday and lasted for 24 hours with $50,000 being the final bid. The username that made the largest purchase was brockpierce, and many people assumed that Brock Pierce was the actual buyer.
Profits from the NFT will be divided among three organizations that help independent music venues impacted by COVID-19 pandemic closures. One hundred percent of the proceeds from the NFT sale are being divided between Music Venue Trust, the UK registered charity that acts to protect, secure, and improves grassroots music venues.
Back Up, Music Venue Trust and the National Independent Venue Association (NIVA) are the organizations, and a portion of the proceeds will benefit unspecified “environmental causes.”
The NFT, created in collaboration with 3D artist Oliver “Extraweg” Latta, depicts a person running through giant human heads, emerging different each time-male or female, with a varying primary color—as it smashes through the face and continues the loop.
According to Jagger’s official website, the backing track is about “eventually coming out of lockdown, with some much-needed optimism.”
A few other popular musicians, including Kings of Leon, Snoop Dog, Grimes, and The Weekend have approached NFT sales as another revenue stream. Grimes’ collection of artworks sold for more than $6 million, while The Weeknd’s recent drop on Nifty Gateway generated more than $2 million in sales between open and limited edition pieces.
Mich Jaggers drop got eyes of the whole music industry on NFTs and it’s only a matter of time we’ll hear about the next superstar on the train.