Liverpool, a Premier League football club, is launching the LFC Heroes Club, a non-fungible token (NFT) collection. The initiative is being carried out in collaboration with the prestigious auction house Sotheby’s. After becoming the latest sports team to go into the difficult realm of digital assets, Liverpool may earn more than £8.5 million through non-fungible token (NFT) sales.
Liverpool has launched two types of digital collectibles as part of its efforts to make NFTs more accessible to its supporters, according to the club. The first is a collection of 24 one-of-a-kind ‘Legendary’ NFTs. The second is a collection of generative ‘Hero Edition’ NFTs, which mix several player illustrations to create a one-of-a-kind digital collectible. Digital illustrations featuring 23 first-team players, as well as Jurgen Klopp, in various poses and costumes, will be included in the LFC Heroes Club.
The common collection will be available for three days on Sotheby’s NFT marketplace, with each piece priced at $75. Once the sale is over, fans will be able to access the NFT of a unique and randomly produced player’s illustration. This feature is similar to the anticipation and excitement of purchasing a pack of football cards and opening it. Half of the auction earnings will go to the LFC Foundation, which supports charities and community projects. Furthermore, 10% of all future income, as well as 10% of sales from the Heroes edition NFTs, will be contributed to the charity. The organization is also producing its own LFC Foundation Heroes NFTs to honor staff employees’ efforts to the community. This effort is demonstrating the potential of NFTs in recognizing and praising lesser-known figures who have significantly contributed to the success of a sports team and the well-being of fans, in addition to producing new sources of revenue. Supporters who purchase one of LFC’s NFTs will gain access to an LFC community forum, experiences, virtual hangouts, competitions, and LFC retail discounts, according to the club.
The club noted that the sale will be run and controlled on an energy-efficient blockchain called Polygon. The LFC Heroes Club NFT collection will be auctioned off at Sotheby’s online metaverse from March 30 to April 1 in a three-day event.