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Decentraland, a 3D virtual platform, held the first Metaverse Fashion Week not long after Paris Fashion Week, propelling the fashion industry into the future. With the popularity of NFTs, a virtual runway is a logical next step.

Starting with a few thrilling opening events on the evening of March 23, Metaverse Fashion Week will be bursting at the seams with runway shows, after-parties, immersive experiences, shopping, panel talks, and much more from March 24-27. More than 70 participating brands, artists, and designers are coming together to be a part of MVFW22 in the world of the future of fashion. In Decentraland, a mix of traditional luxury fashion and internet-native firms will show off their highly anticipated wearable collections, digital spaces, and ground-breaking activations.

Metaverse Fashion Week is free and open to the public, unlike many traditional fashion weeks that only allow invited guests. Users just log onto Decentraland, a browser-based platform. Paco Rabanne, Dolce & Gabanna, Etro, Tommy Hilfiger, Dundas, Cavalli, Nicholas Kirkwood, and Elie Saab have all declared their participation in the MVFW up to this point. Participating brands will present a new collection or new interpretations of existing pieces, according to Graziosi.

Sam Hamilton, Creative Director of the Decentraland Foundation, says that Decentraland is a virtual social realm that anyone may access from anywhere. Metaverse Fashion Week is the ideal, historic event for introducing the world to the concept that underpins everything we create. A community-run space that was developed by and for the community. We hope that MVFW22 will widen the definition of the term “metaverse.” We’ve simply leveled the playing field in the realm of fashion and reduced the constraints.

During the fashion show, viewers will be able to scan a QR code to see a rendering of an item before purchasing it with non-fungible tokens from their crypto wallet (NFTs). The user’s personal avatar can then wear the acquired NFTs. Some can be exchanged for the physical version of the item, thanks to brands collaborating with the brand platform Boson Protocol to sell physical items in the metaverse. Auroboros, a digital couture fashion firm, will close the event. Its digital collection Biomimicry will be auctioned as a series of NFTs.