Latvia, previously known for its great cuisine, famous UNESCO heritage sites, the beautiful old city of Riga, beer, lakes, and art buildings now has another reason to be talked about.
To promote tourism and Latvia around the world, the airline will issue a limited number of collector NFTs featuring an individual Airbus A220-300 with its registration as well as a piece of art of one of the most beloved Latvian cities.
CEO of AirBaltic, Martin Gauss said: “The blockchain technology has proven to be here long-term. After being the first airline to accept Bitcoin as a form of payment, it is the next step for us in blockchain technology to offer non-fungible tokens. NFTs are not only used for digital art transactions but may as well be expanded to tickets for concerts and other unique one-time pieces, including airline tickets. The issue of the limited collector NFTs will serve as a tourism campaign for Latvian cities, certainly still an undiscovered destination for many.”
The first AirBaltic NFT drop is expected to be in the next days of April. It’s not a surprise that this Latvian company is the first among the others to issue NFTs since AirBaltic, a part of comfort they offer to passengers is widely known as the airline for innovation. AirBaltic became the world’s first airline to accept Bitcoin payments for flight tickets in 2014.
AirBaltic now also accepts other cryptocurrencies for bookings made on its website, including Bitcoin Cash, Ether, and Dogecoin, in collaboration with service provider BitPay.
Considering the fact company is pro-digitally oriented, the success of their collection won’t be a shock to anyone. One thing is certain: NFTs are beginning to fly higher with real wings attached.