The excitement around the highly anticipated and soon-to-be-released adventure and Sci-Fi movie “Moonfall,” is on the high. To add to the excitement, Lionsgate also offered ticket holders for the IMAX® preview on Thursday night an exclusive edition of the non-fungible token (NFT).
The movie which was produced and directed by Roland Emmerich, an internationally recognized director will be released domestically today, on the 4th of February. According to reports Patrick Wilson and Halley Berry will surely be starring in the movie. However, before the movie is released, fans who bought tickets via online brokers for the movie preview have all earned a Moonfall NFT. The Moonfall NFT is designed by Autograph, a firm that primarily focuses on digital collectibles in entertainment and sports.
In recent months, the experience of virtual reality and NFTs have become more prominent. Now, top brands and firms are releasing NFT projects, investing in the Metaverse, while also filing trademarks related to NFT. In the movie industry, the AMC tool is the earliest step in becoming the first theater exhibitor to launch a prominent NFT collection. AMC in partnership with WAX blockchain was able to launch the NFT collection.
For fans interested in the movie plot, Moonfall paints a story of a strange force pushing the moon away from its orbit. Then the moon, at full speed begins its journey to crash into earth. Only astronauts Harper (Wilson) and Jo Fowler (Berry) have the courage to save the earth.
Meanwhile, for NFT enthusiasts looking to add the Moonfall NFT to their collection, here are the details you need to know about the release.
● The Moonfall NFT consist of rare edition dedicatory sections displaying the moon’s lunar crust incited by the movie
● Every ticket holder will have a distinct identifier for their NFT
● Only ticket holders for IMAX Preview are entitled to the NFT offer
● Individuals must buy the ticket from approved online brokers. These brokers include Fandango, Atom and many more.
IMAX’s Chief Marketing Officer, Denny Tu, asserted that the limited Moonfall NFT collection offered to IMAX ticket holders adds more to their experience. He added that audiences will be able to grow their fandom and interest in a more thrilling way and far beyond the conventional experience.
As regards the movie industry which has been disrupted by streaming platforms like Netflix, discovering innovative ways to excite consumers back to traditional theaters is the way to go.
